Late in the season we had a nationally televised where Nikola Jokić hit a game-winning shot. We went from looking like we were going to lose to winning in a matter of seconds. We had little time to produce content to push out for fans to engage with.

We started with the highlight of the shot, our most engaged with piece. This was Nikola’s third game-winner of the season so we’d been through this drill several times before.

We used the highlight on Facebook and Instagram as well. Sharing the same piece of content on all three platforms is something we try not to do