Audi x Soccer

Audi and Major League Soccer (MLS) renewed their long-standing partnership in 2025, just ahead of the MLS Cup Playoffs, presented by Audi. What originally started as a social-first idea was brought to life by our creative partners at Tilt and extended beyond social into a TVC played during MLS games on Apple TV.

The MLS Cup, presented by Audi

As the presenting sponsor of the MLS Cup, Audi takes some of their premiere vehicles and creates special vehicle wraps to celebrate the pinnacle of soccer performance in the United States: The MLS Cup.

Not only do these vehicles go on display at the host stadium, they also serve as the heroes of our social content around the MLS Cup.