Audi Gingerbread Garage

As part of our 2025 holiday seasonal content, Audi of America ran a national campaign featuring toy Audi cars as part of our Gingerbread Garage spot. The campaign featured classic Audi models alongside current product offerings as a way to drive brand love and tie in to the seasonal theme.

As a social team, we worked cross-functionally within the IAT process to support our national TVC campaign with unique social content as well as an extended cut of the TVC. Our work included cut-downs as well as bespoke social content, utilizing platform capabilities to bring this to life in the most engaging way.

We also used this moment to launch our Audi USA TikTok account, a key milestone for our social team.

It was also important for us to establish that this campaign was done with real stop-motion content capture, and not any AI.