2018 Rebranding

During the summer of 2018 we launched a complete rebrand of our team’s look and identity. We had previously worn light blue as our primary color, with navy and gold as secondary colors. Our new colors were a tribute to the state colors of Colorado as well as the previous color schemes in the team’s history.

Below is how we launched our new look on Twitter:

Our new logos had leaked so we went with copy that poked fun at that fact.

One major hurdle for us during this launch was that we didn’t have access to any players to model the jerseys. Obviously, we would have loved to have a person wearing them but we had to go with a mannequin. You might be wondering: couldn’t you have photoshopped them on? And while we would have loved to do that we didn’t have the resources at the time to make that happen. All content produced happened within our digital team and we were given less than a month’s time to get this all ready to launch.